B2B Online Video Marketing Use Jumps 35%
7 in 10 B2B marketing strategies include online video marketing
The Content Marketing Institute (CMI) and MarketingProfs have released a new study, 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, sponsored by Brightcove. The study highlights the increasing use of B2B online video marketing as part of an overall content marketing strategy.
Content marketing is a category of online marketing that delivers relevant and hopefully useful information to existing and potential customers with the goal of building readership and brand loyalty. Specific tactics of content marketing include social media, online articles, enewsletters, case studies and increasingly … original video content.
“As the lines between traditional paid, earned and owned media continue to blur, more marketers are moving to visual storytelling formats like online events, video and infographics,” said Steve Rotter, Vice President of digital marketing solutions at Brightcove. “Of note, B2B marketers are investing more in online video, which rose 35% from last year. Now a full 7 in 10 B2B marketers create and distribute original videos online.”
According to the study, B2B marketers are spending about a third of their marketing budgets on content marketing, a 26 percent increase from 2011. For 2013, 54% of the responders plan to increase their content marketing budgets over last year.
Learn more about online video marketing trends:
2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America
Brightcove press release
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